Educating staff to upsell to customers

ENSURING YOUR STAFF have the ability to up-sell to customers is a great way to boost your business profits, but it’s important they know how to do it effectively. That’s why it’s important to educate them — not only about what menu items to focus on, and when, but also how to up-sell in a manner which is both subtle and customer-focused. Otherwise, they may end up becoming an annoyance to your customer, which is certainly not good for business!

If you want your staff to engage in truly effective up-selling, the first point is to ensure they are educated about which of your menu items have the highest profit margins. They can then recommend these to customers when prompted — but it’s a mistake to focus on this factor above all others.

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